Neon signs and social media
Gimmicks have never worked. Why? Because the gimmicks of today were yesterday's ingenious way of marketing.
Neon signs were once innovative, progressive, and attractive. Now they're gimmicks. Annoying gimmicks.
Newsletters use to be the best and fastest way to interact with followers. Now that our inboxes are cluttered, newsletters are gimmicks.
Over the past few years, social media has become a gimmick. Everyone is doing it now (and doing it rather poorly, I might add), so bragging about your shop's new Facebook page is not advantageous, it's gimmicky.
Know what's never a gimmick? Quality. Sincere, unadulterated, unprovoked, well-oiled quality will never go out of style.