Create an experience
Think of your favorite app.
Why is it your favorite?
The utility? The design? The speed?
Chances are it's because of the experience it creates.
Consumers today are crazy about a product that allows them to experience a special moment with their smartphone, car, friends, stranger, or whatever.
I remember every time I've Shazzammed a song. Why? Because there's a memory behind them – it's a story I can tell.
Products that create stories consumers love telling will sell faster than any utility or design feature.
Check out how Coca-Cola is accomplishing this.
Help your customer tell the story. Create an experience.