Now with more

I bought a sampler package of tea at the grocery store. Each flavor came in its own plastic pouch. On each pouch were the words, "Now with more [flavor]!"

If everything comes with more, is it really more?

And what if I take a sip only to find that I don't taste "more" flavor?

Even if I do experience "more," what happens next time? Will you give me more each encounter?

"Now with more" is a dangerous strategy. It's a horrible strategy if that's all you have in your corner.

Why not build products that over-deliver and suprise customers, instead?